The story of Oreo, America's favorite cookie, is full of surprises, tough competition, and drama. ... After several years, the rivalry continued. In the late '90s, with Sunshine Biscuits now under ... In 1908, the company launched what would become their signature product: the Hydrox cookie. A chocolate-sandwich filled with slightly-sweet creme, the name was chosen as
Making a cookie sound like an antiseptic obviously put Sunshine Biscuit at a severe disadvantage. By the time Keebler took the reins in the 1990s, the brand had fallen so far behind that consumers assumed that the Hydrox originals were wannabe Oreos.And based on their sales, Hydrox probably did wanna be Oreo. In 1998, Oreos netted $374 million, compared to a meager $16 million for Hydrox. Featuring Mint Hydrox cookies, Orbit cookies, Sugar wafers, Vienna Fingers, and Lady Joan cookies. Vintage photo of cookie brands in grocery store (1975) Shown: Fig Newtons,
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In 1912, they successfully unveiled a competitor to the Hydrox. Enter, the Oreo. This cookie had a sweeter cream filling and two chocolate cookies that became wonderfully soggy when
In any event, in 1908, four years before the Oreo, Sunshine debuted the upscale, and soon to be very popular, Hydrox biscuit, which the Oreo was a pretty blatant rip-off of, cream filling ...
Wrap the dough, and refrigerate it for 30 minutes. Towards the end of the refrigeration time, preheat the oven to 350°F. Take one piece of the dough, and place it on a lightly floured
You see, there was another popular creme-filled sandwich cookie that came before the Oreo, made by Sunshine Biscuits. Sunshine Biscuits was a company run by Joseph and Jacob
By 1998, two years after Keebler bought Hydrox cookies from Sunshine Biscuits, it was estimated that the original creme-filled sandwich cookies had brought in $16 million in
(Loose-Wiles was renamed Sunshine Biscuit in 1946.) In 1906, Green moved the company’s headquarters from Chicago to New York, to be near the financial markets and the company’s
Throughout the 20th century, the two biggest dogs in Sunshine and Nabisco’s fight — Oreo and Hydrox — continued to duke it out. However, Oreo kept climbing as Hydrox was pushed to
The Oreo cookie has a fascinating history that dates back to the early 20th century. It all began in 1912 when the National Biscuit Company, known today as Nabisco, introduced
Much to Loose and Sunshine Biscuits chagrin, the twist takes off. Nabisco estimates more than 50% of all Oreo fans twist open their cookies before tossing them back. That same
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